05 Oct 5 Ways That Technology Will Transform Your Business
When it comes to digital disruption, technology is developing at a rapid rate whether your business is prepared or not. Over the last decade, digital consumerism evolved, mobile phones began to outpace desktop commerce, business applications rose in popularity, outsourcing reduced costs, and omnichannel communication was a must-have for excellent customer service. Here are five additional ways that technology is now transforming business for the future.
1. Cloud Transformation
Cloud computing enables companies to operate more efficiently by accessing third-party servers that excel in performance and connectivity. The benefits of cloud computing are exponential as it provides high-tech resources that would be either too costly or budget consuming to maintain internally. Not only does it reduce IT costs, but it supports continuity and scalability. Digitally transforming enterprises (63%) is the leading factor driving greater public cloud adoption today. It also allows businesses to compete with larger competition which levels out the playing field because of the access to cloud-based technology.
Mobility is critical for both your employees and your customers. Technology has increased the way that businesses operate as more and more employees are working remotely. The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.
Technology also enables online users to access everything with the touch of the fingers which makes buying, selling, marketing, or operating easier to accomplish.
3. Is Cost-Effective
Software solutions create an ideal environment that streamlines workplace operations and reduces overhead costs. Not only does outsourcing enable access to software and hardware solutions that are affordable, but in-house IT personnel will have the time to focus on maintenance rather than developing, building, or upgrading internal systems.
4. Social Media Boosts Sales and Engagement
Businesses also use social media as a primary source to network and connect with new demographics. There are now 3.196 billion people using social media, up 13% from last year. It has also created a direct method of communication between businesses and customers in which likes and comments boost sales and affects your customer service rating.
5. Data Mining to Learn About Consumer Behaviors
Technology has an abundance of analytics that expands company knowledge of consumer behaviors which affects product and service marketing initiatives.. With the increased access to data, it also lets businesses know when marketing campaigns are ineffective, customer needs change, and technology needs to expand. Data mining uses power of machine learning, statistics and database techniques to mine large databases and come up with patterns.
If your business has yet to invest in technology, your workers lack the tools they need. Contact us or call 410-774-1000 to learn how our experts will help boost performance and productivity.